On March 17, 2025, HubSpot Insights will be sunset. After that date, you’ll not be able to access HubSpot Insights. (Accounts created after September 18th, 2024 do not have any access to HubSpot Insights).So you might be wondering, what now?

Let's remember that HubSpot Insights was an automation/AI tool that when a company domain was known it searched for some company information over the internet and completed it in your CRM. Some examples of this info are: amount of employees, annual revenue, description, industry, address , phone number, LinkedIn page among others.

The importance of a reliable Database

At this point we will not deny the importance of having a complete and reliable database of your prospects and customers. But the reality is that in the day-to-day dynamics, both sales and marketing teams don't have time to (or don't want to) take care of completing the missing information in the CRM. And then we get into the discussion about whose responsibility it is, whether we have to ask for more data in the form, or whether we have to ask for more info during the sales call. The reality is that nobody wants to do it but it is essential that it happens.

Let's not overlook that incomplete information can result in unreliable reports and potentially flawed decision-making.

Keep and eye on the important information for your business

Before talking about information enrichment, I suggest that you have a clear list of properties per object that are important for your company.

The next step is to have a reporting dashboard that is monitoring the status of that information. You should be clear on how many records you have with this incomplete key information. Then you can identify who is responsible for completing that information and when, or if there is generic information that can be completed automatically.

How to enrich your database

So you will have heard about data enrichment tools. To populate company and contact information moving forward, HubSpot has launched a new AI tool for data enrichment with Breeze Intelligence.

How does Breeze Enrichment work? Is a credit based system (starting from 30 usd) that you can buy whenever you want to enrich/complete information in your data base (like Insights used to do). You can do one-time manual or automatic enrichment, or choose to be doing continuous enrichment. You can enrich records individually or by bulk. The properties available for enrichment at company level are similar to the ones that we had available with Insights, but now we can also enrich contacts. You check out the complete list of properties available here.

Remember: to enable and configure enrichment setting in HubSpot you need to have superadmin permits. 

But what is you want to enrich other properties that are not in the list? What if you need to do some calculations before completing a value? What if you need or want to check with ChatGPT and the sync the result back into the CRM? Well, glad you ask, there are more options.

Best options to enrich your data in HubSpot

We have already mentioned Breeze Intelligence as a native HubSpot tool. Another native HubSpot option is to perform data enrichment with the help of Operations Hub. 

1) Operations Hub + AI in HubSpot can be a powerful combination for automating data enrichment. Operations Hub (especially Pro & Enterprise) provides tools for syncing, transforming, and automating data enrichment. How? 

• 🔃Data Sync: Two-way real-time sync with other CRMs and databases (Salesforce, Microsoft Dynamics, etc.) ensures that HubSpot records stay enriched with external source. & Supports custom field mappings, deduplication, and merging to prevent messy data
• 🔧 Programmable Automation (Workflows + Custom Code Actions: We can write custom JavaScript or Python code inside workflows to enrich properties dynamically. Example: Auto-fill missing industry or company size based on external APIs (e.g., Clay, Clearbit, ZoomInfo, LinkedIn).

2) 3rd party apps in the Marketplace

Depending on the platform you want to work on, there are many applications that can help you complete the information on HubSpot.
If we think about sales teams working on prospecting on LinkedIn the most efficient and most chosen tools are: LinkedIn Sales Navigator or Surfe. With both you will be able to get information about the company and the contacts you want to connect with. Their value may be a bit high, but the result is very good and accurate most of the time.

We can also mention Apollo and Zoominfo which have been around for a long time and are reliable sources of information for any B2B business. Both integrate seamlessly with HubSpot to enrich contact and company data. Clearbit used to be in this same group, although it was bought by HubSpot to became part of Breeze Intelligence some time ago and it is to be discontinued on April 30th (although it still works very well).

AccountScout app is a promising app that defines as HubSpot's insight spiritual successor. They have a 20 companies free enrichment plan for the moment than can really help small companies to get started. The list properties is similar to ones of Insights/Breeze. 

Another tool worth mentioning is Clay. This is a powerful data enrichment and automation tool that helps users build enriched contact lists by pulling data from multiple sources, including LinkedIn, company websites, and other public or private databases. When integrated with HubSpot, Clay can be used to enrich contact and company records, improving the accuracy and depth of prospect and customer data. It can also be combined with other AI platforms for more advanced uses, to further refine data, run predictive analytics, or automate lead qualification.

Why you should start enriching your HubSpot Database now?

Now that we agree on the importance of having complete data and how to do so, let me just tell you that is going to be a game changer for your whole business.
* For sales teams: to get complete and verified contact details before outreach.
* For marketing teams: to improve audience segmentation and personalization and lead qualification.
* For RevOps & data teams: to ensure data cleanliness and completeness in HubSpot CRM.
* For Customer support/success & Administration: to get better picture of the clients data base and updated information.

Take Action Now—And Let Us Help If You Need Guidance

Enriching your HubSpot database isn’t just a nice-to-have—it’s a strategic move that can transform your sales, marketing, and customer success efforts. The good news? You now have multiple tools at your disposal to make this happen. Start implementing a data enrichment strategy today to ensure your CRM remains a powerful source of truth. But if you're unsure where to begin or which tools best fit your needs, we’re here to help. Reach out to us, and we’ll guide you through the process, build for you automated and integrated processes with HubSpot ensuring your HubSpot data is accurate, complete, and ready to drive real business impact.